For years when charitable institutions tried to make giving and participation easier through using digital tools, they were accused of “slacktivism” a term coined to describe the fear that true participation might be replaced by feel good “like” button clicks. Those same critics would jump all over this new effort from No Kid Hungry aimed at using emojis to encourage donations. Rather than criticize ideas like this, though, we should welcome them. How else can we hope to make charity interesting and relevant and urgent enough for people to participate?
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